Research and insights

Mainstream research agencies have been slow to adapt to the challenges of online.

Usability companies find it hard to see the ‘big picture’ of strategy and creativity.

We use traditional and high-tech methods such as eye-tracking, remote testing, depth interviews, and ethnography to examine both the emotional and physical aspects of online behaviour.

Giving you a more complete picture of how your customers make purchase decisions.

Digital strategy

The pace of change online pins down many companies in a day to day fight to maintain share.

But you also need to plan for tomorrow.

Where do I find my customers?

Who am I competing with?

What’s the next big thing?

We can help you look at the consumer and technology trends which really matter. And help you shape your strategy around product, pricing, distribution and brand.

User centred design

Too many design projects fail because consumer requirements are not properly understood before creative work begins.

We help you put the consumer at the heart of the design process.

This reduces cost and risk within your design project by allowing your creative people to focus their talents where they really add value.

Marketing planning

Most online marketing programmes develop tactically, not strategically.

Research in online shopping and advertising environments gives you insight your competitors don’t have.

This makes planning your media and messages more effective. And gives you new ideas about how to reach and talk to your customers.

Having a clearer picture of the rules and realities of your market will help you get more value out of your agencies and make your marketing spend work harder.

Sell more online

We are confident we can help you create competitive advantage online.

Find out more about;

Research
Digital strategy
User centred design
Marketing planning