User research

We offer a range of user research options including lab-based usability testing, field studies, remote testing and eye-tracking.

Overview

One-to-one research gives you the opportunity to observe your website or digital device being used by your customers like they would in their everyday life.

Depth interviews provide insights into what consumers like and dislike, what works and what doesn’t, focusing you on the factors which influence commercial success. We can test either live or prototype versions of digital environments to identify and solve potentially costly issues with design, content and functionality.

From usability testing and eye-tracking through to contextual interviews, user research gives you the insights you need to improve the effectiveness of your digital offering.

Features and benefits:

• A wide range of techniques to meet specific business and project needs
• Delivers real-world consumer insights to inform decision-making
• Focuses attention on high-value fixes within design, content and functionality
• Identifies potential barriers to use and purchase
• Typical project completion time is 5 weeks

To find out more about user research contact info@foolproof.co.uk

• The research process explained

  

  An overview of the approach we take on research projects from agreeing the scope through to the final reports you’ll receive.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: O2

  

  "Foolproof devised an online shopping study that brought together site metrics and one-on-one depth interviews to build a detailed picture of the marketplace and the shoppers using the O2 site."

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