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We’ve had a web makeover

Added ( 07-02-2008 )

 

Yes, we felt it was time to re-launch the Foolproof web site and, taking our own user experience advice, have taken a client-centred approach to provide you with a content-rich and rewarding visit - we hope!

The new site now includes a number of new features such as more case studies summarising some of the work we have carried out for and a guide to help in developing a research brief. You'll be able to get a good feel for the variety of projects we have been involved in and, importantly, the results that our work has yielded.

As you'd expect, we've practiced what we preach. We took a user centred design approach where we consulted with our own clients to understand what they wanted from the site and what would appeal to them in terms of content and design.  This was followed by testing of a prototype version of the site to test out some of the concepts we had developed.

The site should be a good reference point if you want to know more about expert reviews, how we approach user research, what constitutes ethnographic studies, competitor benchmarking, how we use eye-tracking technology and much, much more. Plus, you can get some background details (and pics) on the members of the Foolproof team that you might be working with.

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