New Online Shopping
Surveys for 2008
Added ( 08-02-2008 )
Foolproof will be launching two new Online Shopping Surveys (OSS) this year on the travel and general insurance sectors.
Foolproof’s OSS reports have established a reputation for being the most authoritative and comprehensive analysis of how consumers shop online. Using both qualitative and quantitative research they provide clients with an invaluable insight into the factors that influence online consumer behaviour and, importantly, how to maximise their e-commerce propositions.
The inaugural online Travel OSS is taking an in-depth look at how people search and book long haul trips and short breaks in an online environment. It will examine the features that consumers want and expect to see, how their searches are influenced by online and offline messaging and where the barriers to booking exist. We expect the result to be available in the Spring. We’ll be happy to talk to you about the highlights but to get the real insight you’ll want to have the full report.
You can order this now by giving Saul a call or emailing OSS@foolproof.co.uk.
We are also preparing to undertake the research for the 2008 General Insurance OSS that will examine the way consumers purchase motor and home insurance online. The previous two studies have provided our clients with practical guidance and advice on how to make their web sites and e-commerce activities more effective. The online motor and home insurance sectors have developed rapidly in the last 12 months and with the growing influence of comparison sites, the OSS findings will make sure you’ll have your finger on the market’s pulse.
We are currently recruiting syndicate partners for the GI study, so if you would like six months exclusive access to all of the findings plus recommendations from our team of experts to help maximise your website’s performance call us now on 01603 766800 or email us at OSS@foolproof.co.uk.
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