| T: +44 (0) 207 539 3840 |
| E: info@foolproof.co.uk |
Contact Us:
T: +44 0 1603 766 800
E: info@foolproof.co.uk
| T: +44 (0) 207 539 3840 |
| E: info@foolproof.co.uk |
Foolproof news
Hear all about it »Foolproof founding partner Tom Wood was invited recently to speak at the 2008 Creative Industries Conference about the 'The Changing Face of Creative Industries' Added ( 30-07-2008 ) On her soapbox this month »One of our consultants, Jemma Green, has just completed her work on Foolproof's Online Shopping Survey (OSS) into current accounts. She found that comparison sites, that are widely used for other financial products, will not provide value to users until they start including customer review content. Added ( 23-07-2008 ) Foolproof represented at Beijing Olympics »OK, so we haven't got a potential gold medallist beavering away in our offices but two members of the Foolproof-sponsored Hatfield Swimming Club will be in Beijing competing for Great Britain. Added ( 23-07-2008 ) New OSS focus on holidays »Foolproof's latest Online Shopping Survey (OSS) takes a look at how consumers use the internet to research and buy holidays and short breaks. Its key finding is that high street travel operators are under threat from online travel specialists when it comes to both researching and booking travel. Added ( 17-07-2008 ) Read all about it »You have may have seen Foolproof mentioned in a variety of publications and online news services recently such as Brand Strategy, New Media Age, TravelMole, eTid and Direct News. Added ( 17-07-2008 ) If you're going global, stay local »Having worked recently in multiple regions, we have learnt that whilst many shopping behaviours are similar from one region to another, you must acknowledge cultural and behavioural differences, and tailor your ecommerce offering to the expectations of local users. Added ( 10-07-2008 ) Getting to grips with regulation »New banking regulations introduced recently in Northern Ireland impacts on the websites of any provider of current accounts to the Northern Ireland market. Any pages using standard text must be easy to understand and must be tested to prove it. Added ( 07-07-2008 ) Our favourite site of the moment »With eyes turned East and talk dominated by the upcoming Olympics, we have found a great site that allows you to get fit without having to join a proper gym. Added ( 23-06-2008 ) Foolproof family keeps on growing »We are delighted to welcome four newcomers to Foolproof - Nick Hatton, Roger Smithers, Rhodri Coleman and Mandie Barnett. Added ( 16-06-2008 ) Partner makes opening address »On 20 March, Peter Ballard, one of Foolproof's founding partners, made the opening address at Post Magazine's eBusiness Strategy Seminar in London. Peter's presentation, entitled "How consumers really shop online", analysed the latest buying trends in General Insurance and how to succeed in the online channel. Added ( 01-04-2008 ) Some new kids on the block »We are delighted to welcome three new recruits to the Foolproof team. Ajay Bhatia and Julia Williams have started with our London office, Chris Seal is going to be based in Norwich. Phew, it's been busy! Added ( 28-03-2008 ) We're moving (and getting bigger) »Our London office is on the move and in Norwich we have expanded onto the third floor of Seebohm House. As of 25th March, our London office moved into larger premises with more dedicated research labs and enhanced viewing facilities. Added ( 21-03-2008 ) Client case study »The Foolproof treatment helps Hoseasons daily web sales surge by up to 80% year on year Added ( 14-03-2008 ) Foolproof voted no.1 in usability industry »Revolution magazine has named Foolproof as the UK's top ranked usability consultancy in its annual Agencies and Suppliers Survey. Added ( 11-02-2008 ) New Online Shopping Surveys for 2008 »Foolproof will be launching two new Online Shopping Surveys (OSS) this year on the travel and general insurance sectors Added ( 08-02-2008 ) We've had a web makeover »Yes, we felt it was time to re-launch the Foolproof web site and, taking our own user experience advice, have taken a client-centred approach to provide you with a content-rich and rewarding visit - we hope! Added ( 07-02-2008 ) Foolproof goes global »The demand for user experience insight on global basis means that Foolproof is expanding its research and consulting capability across the world. In the first quarter of 2008, we will be managing and conducting research in Australia, Canada, France, the Netherlands, the US, Taiwan and Korea across a variety of exciting client projects. Added ( 06-02-2008 ) Hear all about it »On 20 March, Peter Ballard, one of Foolproof's founding partners, will be making the opening address at Post Magazine's eBusiness Strategy Seminar at One Whitehall Place, London. Added ( 04-01-2008 ) Introducing a new member of the team »Natalie Machon recently arrived at Foolproof from BT to take up the role of Head of Market Insight. She's here to spearhead our work in turning research insight into clear, actionable, business strategy for our clients. Added ( 01-01-2008 ) Brand decisions being made on social network sites »Social network sites are becoming increasingly important to consumers as a space where they can get an honest opinion on products and services they are considering and the performance of leading brands. Added ( 21-01-2008 ) Read all about it »You have may have seen Foolproof mentioned in a variety of publications and online news services recently such as Marketing Week, New Media Age, Marketing Direct and Credit Today. Added ( 15-01-2008 )
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