Creative research

Click and conversion data tells you that one creative works better than another. But why? Innovative techniques like eye-tracking can help you get closer to how people interact with your online advertising. This allows you to tune campaigns better and faster.

Overview

Online advertising often involves expensive investment in rich-media creative, sponsored content and micro-sites. But very few of these executions – often with complex interaction – are developed using a user-centred design approach.

This creates a risk that your great idea will translate into a poor user experience, damaging response and endangering return-on-investment

We can help you define your creative brief with reference to best-practice in usability and user experience. We can then help you test low-fidelity concepts or prototypes before you invest in build.

Eye-tracking tests on your ads and search placements (and those of your competitors) can bring insight to your creative and media people that will inspire them to develop really effective new ideas for your marketing.

Features and benefits:

• Assess the impact and effectiveness of digital creative as it moves from idea to execution
• Fast turnaround: hall-test tests can evaluate a number of creative ideas very quickly
• Eye-tracking gives you insight your competitors don’t have

To find out more about creative research contact info@foolproof.co.uk

• 5 Reasons to talk to Foolproof

  

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: Inside Track

  

  "Foolproof have helped us to turn our websites from poor performers into major sales channels." - Vice Chairman, Inside Track.

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