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Content strategy

We’ll identify the messages which cut-through and generate response then show you how to manage these across media environments including search, comparison and affiliates as well as at your own site.

Overview

Consumer research allows you to test and refine your messaging right through the customer journey from search to sale. You can use research to see which messages cut-through with shoppers at the beginning of shopping in contrast to what is persuasive at the point-of-purchase.

Focus group research can also be used to explore how different customer groups react differently to content ideas. This can save you time and money in developing effective, targeted communications.

We will help you map out content and messaging requirements across customer segments and along the customer journey. This gives all of your creative people a blueprint for developing impactful and relevant content right across your online media.

Features and benefits:

  • Break out of a one-message-fits-all approach into more effective, targeted communication
  • Assess the impact and effectiveness of content ideas before investing heavily in copywriting and ad creative
  • Focus groups bring your target audience to life for your creative people
  • We document the messages and ideas which are effective across the journey from search to sale

To find out more about content strategy contact info@foolproof.co.uk