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Agency selection & management

Because we develop such a strong, actionable picture of consumer behaviour many of our clients ask us to develop pitch briefs and help them evaluate potential partners.

When your in-house resources are stretched we can provide interim management of agencies against clearly defined targets and goals.

Overview

Evaluating new suppliers is one of the toughest, and most high-risk, responsibilities for marketers. How can you really be sure that the skills and experience of candidate suppliers will meet your long-term needs?

The answer is to develop a crystal clear understanding of your online marketplace and your customers before you pitch – rather than hope that this vision will be an output of the pitch process itself.

Using consumer research, campaign response data and customer feedback we can help you create a brief which will really test your candidates – and allow their talent to shine through.

Sometimes the same process can be used to get the best out of incumbent suppliers without going to pitch. We can help you focus them back on what’s important to you and your customers – coaching them to deliver their very best work.

Features and benefits:

  • Allows you to set the strategic and creative agenda before pitch
  • Assess candidate suppliers’ ability to follow a user-centred approach
  • We provide extra resource and experience to make supplier relationships flourish

To find out more about agency selection and management contact info@foolproof.co.uk