Online brand planning

Some of the world’s most famous brands have struggled to create a compelling, authoritative presence online. Your brand does not need to be one of them.

Overview

Companies trying to build a compelling brand online often fall into an advice gap. Traditional advertising agencies understand branding but don’t ‘get’ online, trying to shoe-horn broadcast techniques into a direct response channel. Digital agencies understand interaction, but often do not have the experience or discipline to lead the strategic development of a brand online.

We help you build your strategic and branding vision away from the executional end of your business. We use research and data analysis to understand your market and your customers then work with you to turn this insight into a compelling, authoritative online brand platform.

For new brands (or those planning to re-position themselves more effectively into the online space) we follow a brand development process which reduces risk and improves effectiveness.

Features and benefits:

• Customers play an active part in guiding the development of the brand
• Ensures your brand has relevance and authority online
• Reduces risk for new or re-launch brands
• Typical project completion time of 12 weeks

To find out more about online brand strategy contact info@foolproof.co.uk

• The brand development process explained

  

  How we use consumer and market insights to help brands gain online advantage.

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• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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• Case studies: ITV

  

  "Foolproof provided us with a real world understanding of what our users wanted and expected from the Video On Demand service". - Insights Manager

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