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Center Parcs

Foolproof has partnered with Center Parcs’, the UK’s leading short break destination, since 2006 and provided a broad-range of user experience support during this time. We have successfully supported a programme of continual improvement in design, content and functionality for the www.centerparcs.co.uk site, delivering increases in sales conversions and helping to make the site one of the best visitor sites in its class.

Our Approach

Center Parcs Screenshot

The Center Parcs site has changed consistently since 2006 with the addition of new features, timely changes and continual improvement aligned to business objectives. Foolproof has supported each of these changes with an appropriate research methodology working closely with Center Parcs’ design & build agency, Good Technology. Projects have included user testing of site-wide changes, a new booking engine and sales pages for new customers.

Our close working relationship has enabled us to provide best practice input and guidance on any changes to the site ahead of creative development or any expensive, time-consuming build allowing the team to make new design changes with confidence.

The results

Center Parcs’ has seen sales increases of over 25% on the web over the last eighteen months. In addition, customer satisfaction surveys have also indicated a consistent & improving level of user (for new and existing customers) satisfaction across the site with 90% satisfaction with booking online between February and September 2007.

Our close working relationship has enabled us to provide best practice input and guidance on any changes to the site ahead of creative development or any expensive, time-consuming build allowing the team to make new design changes with confidence.

Client quote

"Foolproof is a valued and trusted partner that I have enjoyed working with over the past two years. The insights and knowledge they bring to our projects has allowed us to really understand what our customers need and enabled us to make development decisions with confidence. I look forward to continuing our work together."

- Center Parcs, e-Marketing Manager